Brain Training Labs · Phoenix, Arizona

Train the mind behind your game.

Every sport has a moment where the body is ready and the brain decides. We build sixty-day programs that train that moment: measured on Day 1, trained every day, measured again on Day 60, in a class that does it together.

See the sportsGolf: BT60, Class 01
Now · golf

Day 1 · Jan 13, 2027

BT60 · sixty golfers · Papago Golf Course, Phoenix

60

Days, every program

2

Tests, Day 1 and Day 60

1

Class that trains together

The movement

The last untrained part of every athlete is the part that decides.

Strength has a program. Technique has a coach. Attention, routine and self-talk have had pep talks. Brain Training Labs treats the mental game the way the weight room treats the body: a plan, a number, a daily rep, and a test you take twice.

Measured

Numbers, not feelings

The same test on Day 1 and Day 60, run in front of the class and posted on a Board. If it did not move, it did not work.

Daily

Thirty minutes, same shape every day

The coach's voice in the morning, one skill in reps, one item for the day, a check-in at night. Sixty days makes the habit.

Together

A class of sixty, a team of ten

Consistency is a team sport. Teams, buddies, a class chat and weekly office hours, on a home ground in one city.

Sports

One method. Every sport has its moment.

Golf is first, because the gap between the range and the first tee is the purest version of the problem. The same sixty days, test and class format is being designed for the sports below, each around its own deciding moment.

Live · Class 01

Golf

The moment: the first tee, and every shot that is easy on the range. BT60, sixty days in Phoenix with Kerry Graham. Day 1 is January 13, 2027.

Open BT60 →

Your sport

Archery, shooting, esports, climbing: if there is a moment, there is a program.

Tell us →
The Focus Line: sixty ticks, one per day

The method

Eight lessons, one a week, built on four decades of coaching.

The golf program is built on The Power of Mental Golf by Kerry Graham and Ricki Linksman. The sequence is the same for any sport; only the drills change.

01
Know your brainHow you learn, and the one cue that works for you.
02
The routineA pre-shot routine in six steps, timed, repeatable under anything.
03
Distraction and recoveryThe back-off rule and what you say to yourself after a miss.
04
Habits that holdOne skill in single-focus reps. Thirty boxes make a habit.
05
Equipment that fitsAn audit against the fitting issues that quietly cost confidence.
06
Technology and the ZoneWhat the Zone measures and what your own numbers say.
07
Be your own coachA coaching plan: one purpose, one mental cue, one physical cue.
08
ProofYour own case study, and the Day 60 Test.

Day 1

Test

Three stations, in front of the class. A baseline, not a judgement.

Days 2 to 59

Train

Thirty minutes a day. Reps, one item, a check-in. A team that notices when you slip.

Day 60

Board

The same test, scored, posted. Graduate, Honors, Most Improved.

The app

Sixty days, in your pocket.

  • Today's plan and your place on the Focus Line
  • Practice logging, hands-free, rep by rep
  • The coach's audio sessions and video library
  • Your team's chat, the class feed and the Board
  • Office hours booking at the home ground, with reminders
  • The Day 1 and Day 60 Test, scored

Built for golf first, as BT60. The same app carries each new sport. Names and numbers on screen are sample data.

Home screen: Day 18 of 60 The class feed Progress: sixty days as five phases

Programs

Where it is running, and where it is going.

Live

BT60 · Golf · Phoenix

Class 01: January 13 to March 13, 2027 at Papago Golf Course. Sixty golfers, coached by Kerry Graham. Tickets from $500.

Request a seat

Planned · not scheduled

BT60 · Golf · Tucson chapter

A second city after the Class 01 readout in March 2027. No coach or date yet.

2027 to 2028

Your sport, your city

Coaches, athletic directors and brands: bring the format to a team, a program or a season.

Start a conversation

Who is behind it

A Hall of Fame coach and a lab that measures.

Founding coach · golf

Kerry Graham

LPGA Professionals National President 1987 to 1993. LPGA Professionals Hall of Fame, 2008. Arizona Golf Hall of Fame, 2005. 2014 Ellen Griffin Rolex Award. Co-author of The Power of Mental Golf.

The lab

Brain Training Labs

Founded in Phoenix, Arizona in 2026 to turn the mental game into a measured program: the method, the app, the test and the class format, built once and carried from sport to sport. Each new sport will need its own founding coach.

Bring it to your sport

Tell us the moment your athletes lose.

Coaches, athletic directors, club managers and brands. We reply to every message.